Tuesday, February 4, 2014


TABLE OF CONTENTS Table of Contents2 Problem Statement3 fleck Analysis3 objects and goals3 send off setting and forecast3 SWOT Analysis3 trade Analysis4 Segment Analysis5 Competition Analysis5 pecuniary analysis6 Case Keys6 Key success factors6 Key uncertainties6 selection Analysis6 Recommendations8 work Plan8 Contigency Plan8 Problem Statement Kirsten Dunleavy, cross manager for Unilevers little line, must develop the instant phase of the re-launch of the recently bring round plunge beauty produces and name senior managements approval. This includes media, communication, promotional work, strategy and anticipation of future competitor sort and reactions. Situation Analysis Company Objective and Goals Continue to growing market share and sales Develop an gravid marketing flow Retain the functional strength of the filths Company setting and Foreca st Unilever was one of the largest consumer products companies with annual revenues of approximately $50 one thousand thousand and a staff of 250,000. The company carries four main product lines: cookery and Eating, truelove and Style, Healthy Living, and Around the House. Unilever employed a world-wide marketing strategy to suit individual cultures and the unique requirements of its subsidiaries. The brand policies were recently modified to emphasize product brand names. Dove is a product line under Unilever; it includes body wash, nervus facialis cleansers, moisturizers, deodorants and hair care products. In 2005, revenues from Dove line were $3 billion. Sales of Dove line were in decline in 2003. Doves brand image was felt go out and old-fashioned. In September 2004, Unilever successfully launched a in the raw value-based, emotionally appealing marketing campaign--- Dove Campaign for historical Beauty; the launch campaign featured normal women of several(p redicate) shapes, sizes and ages.The campaig! n was...If you want to get a full essay, modulate it on our website: OrderCustomPaper.com

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