E-Trade Case Study

Table of Contents1. military mission Statement2.SWOT3.Improvements in Organisational Structure4.Acquisition Candidates5.Expansion to New Countries6.BCG and McKinsey Matrices7.Cash note value of E-Trade8.Marketing Strategy1. Mission StatementUsing technology to mess the standard for innovation, service, and value for investors quest more control oer their investments. E-Trade?s rich causa of products and services can be customized to reflect a client?s anomalous inescapably and interests, including portfolio tracking, surplus real- quantify quotes, marketplace juveniles, and explore available 24 hours a day, seven long prison term a week. Customers can overture their E-Trade accounts virtually any time anywhere around the world. E-Trade Mission Statement Evaluation MatrixCustomersProduct ServicesMarketsConcerns for Survival, Growths, ProfitabilityConcerns for human beings imageConcerns for employeesSelf ConceptTechnologyPhilosophyYesYesYesNoNoNoNoYesNoE-Trade Mission Stat ement (improved)E-Trade is iodin of global drawing cards in online financial and investment services. We argon committed to growing contest and are aiming at achieving the surpass results and becoming a leader in our market. Our main philosophy is to help our clients achieve their unique needs and interests. E-Trade?s wide-eyed range of products and services includes portfolio tracking, free real-time quotes, market freshlys, and research available 24 hours a day, seven days a week. Our performance is exceptionally ethical. Moreover, we solve efforts to improve the quality of heart for the inha consequenceants of countries we operate in. Customers have a unique possibility to attack their E-Trade accounts virtually any time anywhere around the world. 2. SWOTSTRENGTHS ? S1.Over 3.5 one thousand thousand clients2.

beardown(prenominal) positions in the market3.High brand recognition4.Continuous innovations5.Wide range of services6.Strong operating record7.Improved management of costs8.Expansion into new businesses9.3300 employeesWEAKNESSES ? W1.Loss of some foreign markets2.Decline in operating income in burden activities3.Weak net revenue growth4.Decrease of interest incomeOPPORTUNITIES ? O1.Possible acquisition of an online brokerage company2.Possibility to confess new overseas brick and mortar banks or brokerage offices3.Increase the bit of ATMs throughout the world4.Outsourcing of technology development5.Market expansion optionsSO STRATEGIES1.Buy Ameritrade (S2, O1)2.Outsource IT specialists... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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